In a 6-week collaborative project, I led the website design and development for Maverick Medical Education’s rebrand. The goal was to modernize the site, improve navigation, and align with the company’s evolving identity. The result: a refreshed UI/UX that boosted user engagement and delivered measurable improvements across key metrics.
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Maverick Medical Education is a healthcare learning company offering hands-on training courses for medical professionals. This project focused on a complete website redesign and rebrand to improve usability, modernize the interface, and better support users in exploring and enrolling in courses. The new site aimed to reflect their growing success while fostering a more engaging experience for students and practitioners alike.
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The original website felt outdated, stiff, and unwelcoming—lacking visual energy and making it difficult for users to find and act on key information. Despite interest in courses, the site failed to reflect user demand and resulted in high bounce rates and minimal engagement.
Understanding our audience was essential to crafting a site that resonates with both aspiring and established medical professionals. We focused on two distinct user types—nursing students and experienced practitioners—to guide both tone and functionality across the redesigned site.
Before jumping into the design, we explored how users were interacting with the current site, what they were struggling with, and where opportunities existed. Research also included behavior tracking from Shopify, where interest in courses was growing—but engagement on the site didn’t reflect that interest.
Methods Used:
*Original user flow to register for a class
Our research revealed the disconnect between user motivation and the platform’s layout. Users wanted quick access to course calendars and session details, yet these were buried or visually downplayed. Testing confirmed that layouts with strong CTAs, clear navigation, and energetic visuals resonated most. These insights directly informed the direction of the final prototype.
Our approach was guided by user needs and business goals. Instead of focusing only on aesthetics, we built a strategy around usability, visual hierarchy, and clarity of information. The site needed to support both exploration and action—guiding users from browsing to booking with ease.
Key Strategy Focus Areas:
Based on user goals and behavior insights, the redesigned experience aimed to streamline access to course content while presenting a fresh, trustworthy brand. We placed course availability, scheduling, and program value at the forefront, and built a modern, responsive interface that speaks to both younger learners and experienced professionals.
To deliver a smooth and conversion-driven experience, we focused on features that aligned with our user goals and business needs. These were designed to reduce friction, build trust, and encourage deeper exploration.
Core Features:
With a 6 week timeline, this project required a flexible, evolving workflow. Instead of distinct low-fidelity and high-fidelity phases, we moved quickly—refining structure and visuals simultaneously to keep pace with development. While the website itself was not the eCommerce platform, it served as the first touchpoint for users, guiding them to the Shopify platform to explore and purchase courses.Given its role in the user journey, the site needed to make a strong first impression, clearly communicate course value, and drive conversions. Ongoing client communication was critical to ensure that the design accurately reflected Maverick Medical Education’s brand, tone, and evolving goals.
Tools & Feedback Methods Used:
The final design delivered a modern, vibrant, and user-centered experience. Courses were made more discoverable, navigation was simplified, and users were visually guided through their journey—from learning about a class to registering. The rebrand not only modernized the interface but successfully increased engagement, making a real difference in users online journey with Maverick Medical Education. Success metrics were pulled from Google Analytics.
Users are now engaging for an average session duration of 133 seconds—an improvement of 15.6% that speaks to the heightened resonance and captivating experience of the site
The 8.4% reduction in bounce rate underscores a more engaging user experience, indicating a significant shift towards prolonged interactions with our web pages.
Enhanced user experience is evident in the 2% improvement in pages viewed per session, guiding users on a journey that strategically brings them closer to enrolling in the courses
This project reinforced how thoughtful design can directly impact engagement and business outcomes—even in highly practical, information-heavy industries like healthcare education. Working across user research, design, and visual development gave me a well-rounded view of what makes a product both beautiful and useful.
What I Learned:
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