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Gulfport Luxury RV Resort is a coastal destination offering premium RV accommodations near the Gulf of Mexico. This project involved designing a marketing website to showcase the resort’s luxury experience, generate excitement ahead of its grand opening, and guide users toward early bookings through a clear, conversion-driven experience.
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To inform both visual direction and content structure, we focused on the resort’s target audience: seasonal travelers, retirees, and families seeking a high-end beach experience that combines comfort with relaxation.
User needs included:
Client collaboration played a key role throughout the project. Through regular check-ins, we aligned on business goals, user expectations, and stylistic preferences. Because the resort was still in development, the site needed to generate excitement while anticipating future needs.
Tools and collaboration:
The design balanced visual energy with clarity. Each section, from the homepage storytelling to booking CTAs, was designed to highlight the luxury experience while maintaining a simple, distraction-free user journey. The overall tone remained friendly yet refined.
Key Features Include:
The final website delivers a vibrant, inviting digital experience that reflects the luxury and personality of Gulfport Luxury RV Resort. Clear content structure and streamlined booking paths support both engagement and conversion on the site.
This project reinforced the importance of pairing visual design with business strategy, especially when designing for new brands trying to establish credibility for the first time. Frequent collaboration and a conversion-focused mindset helped shape a site that feels both premium and practical.
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