2024

Gulfport Luxury
RV Resort

In a 6-week collaborative project, I led the design and development of a marketing website for Gulfport Luxury RV Resort. The goal was to create a visually engaging, user-friendly site that introduced the new resort, reflected its coastal luxury brand, and guided users toward booking. The result: a clean, inviting digital experience that captures the resort’s atmosphere and supports its launch goals.

Role
Website Designer + Developer
Project Duration
6 weeks
Industry
Vacation
Gulfport Luxury RV Resort

What is Gulfport Luxury RV Resort?

Gulfport Luxury RV Resort is a coastal destination offering premium RV accommodations near the Gulf of Mexico. This project involved designing a marketing website to showcase the resort’s luxury experience, generate excitement ahead of its grand opening, and drive early bookings. The goal was to capture the essence of a relaxed beach lifestyle while delivering a functional and conversion-driven site.

Gulfport Luxury RV Resort - Mobile + Web

Project Goals

  1. Create a visually engaging, beach-inspired digital identity
  2. Emphasize key amenities and resort offerings
  3. Guide users effortlessly toward booking or contacting the resort
  4. Build brand trust and anticipation prior to opening

Problem Statement

The client required a website to support new resort signups, with a strong emphasis on seamless user experience and captivating design. As a brand-new resort with no prior digital footprint, Gulfport needed a site that would quickly establish credibility, communicate luxury, and drive early engagement.

Part 1

Discover + Understand Users

Understanding the target audience was key to shaping both the visual design and content structure. We focused on seasonal travelers, retirees, and families looking for a high-end beach experience that combined comfort with coastal charm.

User priorities included: 

  1. Easy-to-use booking interface
  2. Clear showcase of amenities
  3. Fast access to contact and reservation pages
  4. A relaxed, inviting atmosphere from first click

Research + Client Collaboration

Client input was central to the design process. Through collaborative meetings, we identified business goals, user expectations, and stylistic preferences that informed both content and layout. Since the resort was in development, design choices had to both anticipate future needs and engage users early in the brand journey.

Feedbacks & Tools Used:

  1. Weekly check-ins with stakeholders
  2. Collaborative content planning and revisions
  3. Adobe Creative Suite for design and branding
  4. WordPress for site structure and customization
  5. Google Analytics setup for tracking engagement

Key Design Goals Based on Research

In the pursuit of building a digital presence as inviting as their upcoming resort, the brand sought a website that embodies fun, functionality, and the relaxed charm of beach life. Every design element and strategic decision is meticulously crafted to not just showcase luxury but to entice users to book a stay.

Gulfport Luxury RV Resort Goals

*Original goals of the brand for

Part 2

Design Strategy

The design focused on combining visual energy with clarity. Every section—from homepage banners to booking CTAs—was crafted to highlight the luxury experience while guiding users through a clear, distraction-free journey. The tone was friendly but elegant, and the design emphasized simplicity over complexity.

‍Strategic Design Elements:

  1. High-impact visuals with layered text and CTAs
  2. Section-based storytelling to walk users through the resort experience
  3. Coastal color palette and smooth visual transitions
  4. Strong hierarchy and intuitive mobile navigation

Feature Highlights

To convert interest into action, the website prioritized a seamless user flow with clearly positioned features.To deliver a smooth and conversion-driven experience, we focused on features that aligned with our user goals and business needs. These were designed to reduce friction, build trust, and encourage deeper exploration.

Key Features Include:

Gulfport Luxury RV Resort - Web

Part 3

Iterative Design in a Fast-Paced Timeline

As with previous projects, the design process evolved in real time. Feedback loops were short, and changes were made quickly to align with the client's vision and business objectives. Since the resort was preparing for launch, the design had to evolve alongside construction and branding updates.

‍Collaborative Workflow Tools:

  1. Adobe Creative Suite – Used to build branded visual assets and refine the site’s aesthetic
  2. WordPress – Enabled flexible development and real-time design updates
  3. Google Analytics – Set up to monitor site engagement and user behavior post-launch
  1. Collaborative Planning – Content and structure were developed in tandem with client input to match the resort’s marketing goals and booking needs
  2. Loom Videos – Used for async design walkthroughs and quick feedback

Final Product

The final site delivered a vibrant, functional, and inviting digital experience that reflects the luxury and personality of Gulfport Luxury RV Resort. From visual storytelling to smooth booking pathways, every element was designed with engagement and conversion in mind.

Since launch, the site has shown strong early performance—validating design choices and content structure. These numbers reflect strong user interest and the effectiveness of the design in encouraging interaction and conversion.

7.4 events per session

The website is designed for maximum conversions, actively tracking user interactions, including clicks on key events like booking a stay and using the contact form.

64.2% engagement rate

A testament to the captivating and user-friendly design implemented. The thoughtfully crafted design not only enhances the overall user experience but also contributes significantly to prolonged user engagement.

4m 24s average session duration

This extended user engagement not only reflects the site's inherent appeal but also indicates a deeper connection with our audience, highlighting the effectiveness of the design in fostering prolonged and meaningful interactions.

Last Words

This project showcased the importance of pairing visual design with business strategy—especially for new brands looking to build digital credibility fast. The collaborative process and conversion-driven mindset helped shape a site that feels as warm and premium as the experience it promotes.This project reinforced how thoughtful design can directly impact engagement and business outcomes—even in highly practical, information-heavy industries like healthcare education. Working across user research, design, and visual development gave me a well-rounded view of what makes a product both beautiful and useful.

Key Learnings:

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